2019 was the year that London-based Fintech firm Curve consistently hit the headlines and its valuation soared to $250 million. Last year Curve raised $4M in 4 minutes with their crowdfunding campaign and their growth shows no sign of slowing.

So why is everyone talking about Curve?

1. Their Unique Proposition
   
   Financial Times journalist David Stevenson called the success of Curve a ‘highlight of his 2019’ and reported that he even invested into the record-breaking crowdfund himself.
   
   Curve is not a challenger bank but is an aggregator of existing credit and debit cards. The app boasts 100 cards in one (https://www.curve.app/en-gb/) and allows users to choose the card they want to pay with. Afterwards any transaction under £1,000 can even be rolled back onto another card with the “Go Back in Time” feature.

2. The launch of “Curve Send”
   
   December saw Curve launch a new way to send money between the accounts – free from conversion fees.
   
   Focused on making the process more simple for customers, recipients of the currency do not have to be Curve customers and the service allows for cross-border transactions in 25 currencies in more than 30 European countries. As Curve goes intercontinental in 2020 these services are only set to expand.

3. Curve is continually advancing
   
   This month, January 2020 saw yet another feature added. You can now pay using Curve with a range of “wearable” smart devices, not just a mobile phone. Partnering with a range of firms (Garmin, Fitbit and Sony), Curve users can now upload a card to their smart watches and pay with any bank even if it was previously incompatible with the device.

Find out more about Curve’s innovative business model with an Insider London company visit. Get in touch now via contact@insiderlondon.com.